Key Concepts

This section explains various important abbreviations and concepts you might need while using the Unified Odds Feed (UOF).

Please note that this is a compilation of general concepts that don't relate to other sections i.e. definitions related to the individual sections can be found in their respective section pages say markets definition/concepts are found in the markets section.

The following are some basic UOF-related concepts.

Unified Odds Feed

Unified Odds Feed (UOF), is Betradar's odds delivery platform that distributes/sends odds data to our customers via AMQP (XML messages) and Sports API (additional match information). The Unified Odds Feed will provide data for Live Odds, Pre-match betting, and Virtual Sports via a single XML feed.

XML Feed

eXtensible Markup Language (XML), defines a set of rules for encoding information in a format that is both human-readable and machine-readable. This is used to transmit data between different platforms. Due to flexibility in customization, our customers can handle and create their own configurations and IT solutions.

The communication between the Betradar system and the client system is done by exchanging messages in XML format.

SDK

Software Development Kit (SDK) is a set of software development tools that allow the creation of applications for a certain software package.

Unified Odds Feed SDK is a client library that integrates with the Unified Odds Feed and allows customers to parse the feed. It also processes messages received from the AMQP broker.

AMQP

Advanced Message Queuing Protocol (AMQP) is supported by RabbitMQ to receive messages from the Unified Odds Feed. The purpose of UOFF RabbitMQ is to ensure fast and reliable delivery of UOF messages from all odds producers.

The Unified Odds Feed uses AMQ protocol to send messages to the client.

API

UOF API contains all the Unified Odds Feed's endpoints and allows customers to get detailed information about the sports events such as matches, tournaments, or seasons.

• UOF Sports API: Provides sports data to bookmakers i.e. information about sports, tournaments and fixtures that we currently cover in our Unified Odds Feed product. This also include information about competitors, players and venues those events are played on.

• UOF Probabilities API: provides the current probabilities for Unified Feed Live Odds markets. With that information bookmakers can offer punters to cash-out a market before it is settled. We send outcome probabilities and a hint if outcomes are safe to cash-out.

Products / Services

Ctrl

Ctrl is UOF's back office interface and a monitoring tool to compare the customer odds with sportsbook competitors and the overall betting market positions.

This aims to provide all tools necessary for a bookmaker to have a control over bookmaking operations.

CustomBet

CustomBet is an extension for UOF customers. This enables bettors to create tailored/customised bets for a specific match, combining related or unrelated match outcomes into a single bet.

BetPal

Betpal is Sportradar's Live Odds trading tool and an add-on to our existing Live Odds / Live Scouting product. Using event administration features and Sportradar's mathematical odds models, it is possible to customise betting markets and odds for selected in-play matches.

MTS

Managed Trading System (MTS) receives bets from the bookmakers and handles different services such as bet acceptance, risk management, punter management and features cash-out. This service aims to provide bookmakers and lotteries with liability management services for both pre-match and live odds. The service will provide comprehensive risk management for all events where our odds are available.