# UI Parameters

The BetBuilder UI accept various parameters as part of the URL:

* API Key

API Key The API key unique to a client's profile.

“**\&key=”**

* Fixture ID

Sportcast's own Fixture ID. These are always unique, and never change.

“**\&FixtureId=”**

* Consumer Fixture ID

This can be a custom ID that allows you to map fixtures. For example, we support BetGenius and BetFair ids.

“**\&ConsumerFixtureId=”**

* Odds Format

These must be provided as part of a pricing ladder in order to function:

“**\&odds”=**\
AmericanPrice\
DecimalPrice\
FractionalPrice\
HongKongPrice\
IndoPrice\
MalayPrice

* Theme:

The BetBuilder UI can be customised to suit your styling needs.

“**\&brand=”**\
yourbranddark\
yourbrandlight

* Language

Any language is supported using ISO culture codes. Translations must be provided.

“**\&culture=”**\
e.g. en-GB, es-ES, ru-RU etc.

* Swap Home/Away team positioning for US sports: This applies to American Football, Basketball, Baseball and Ice Hockey

“**\&pos=rev”**

* Region

This parameter is used for restricting certain markets from the offering

**\&region=** Germany France

* Embedding native apps

This parameter is used for embedding the UI into an mobile application

**\&native=android**

**\&native=ios**