Accounts

The Accounts page offers a comprehensive overview of individual player profiles, combining data from multiple Insight Tech Services modules into a single, navigable interface. It serves as the primary destination for monitoring player behaviour, assessing risk levels, evaluating marketing potential, and tracking responsible gaming indicators.

What it shows

Each row in the table represents a player account that has recently been evaluated by one or more models. This page consolidates key data points such as betting history, account metadata, classification scores, and behavioural insights. Depending on the selected tab (e.g. Risk Data, Marketing Data, Responsible Gaming), the table layout and displayed metrics will adapt to highlight the most relevant information.

Typical columns include:

• Account ID and operator metadata

• Betting activity indicators

• Model outputs relevant to the selected focus

• Category labels based on internal classification rules

Tabs & filters

The Accounts interface is divided into functional tabs aligned with core Insight Tech modules:

• Risk Data: Displays risk signals such as Late Bet Score, Bot Score, Marker Score, and Customer Confidence Factors.

• Marketing Data: Shows engagement metrics, churn risk, and player value scores.

• Responsible Gaming: Highlights RG flags and thresholds derived from player behaviour patterns.

Each tab includes quick filters to narrow the list by predefined categories.