# Insight Tech Console

The Insight Tech Console is the central user interface for exploring and acting on model-powered risk and performance data. It brings together the full scope of Insight Tech Services models into a cohesive, searchable, filterable, and interactive web application tailored for bookmakers, traders, and sportsbook operators.

This console enables users to investigate individual accounts, monitor bookmaker performance, review model predictions, and filter down to high-risk or high-value segments based on real-time insights.

### Overview

The console is organised into a series of top-level tabs, each dedicated to a particular type of insight or workflow:

* **Dashboard Overview** provides summary KPIs and visual indicators for key bookmaker metrics
* **Accounts** lists all active and recently profiled player accounts with risk indicators
  * **Risk Data** explores per-account model scores and behavioural markers
  * **Marketing Data** highlights player value, churn risk, and engagement patterns
  * **Responsible Gaming** displays RG-relevant metrics and customer journeys
* **Events** offers insights into live and upcoming sports events, their profiles and system-suggested ratings
* **Reporting** gives access to structured reports and dashboards, powered by QuickSight

<figure><img src="/files/cVJHt1FxEExh29O5bG3y" alt=""><figcaption></figcaption></figure>

### Use cases

The Console is designed to support multiple workflows across operational teams:

* Risk teams can triage accounts with suspicious behaviour using LBS, Marker, and Bot scores
* Marketing teams can segment users by churn risk, lifecycle value, or engagement metrics
* Responsible Gaming staff can monitor high-risk player behaviour using RG scores and session data
* Product analysts can extract trends and edge cases for deeper investigations or strategy updates

### Next steps

Explore the following pages to learn more about each module:

* [Dashboard Overview](/itservices/user-interface/insight-tech-user-interface/dashboard-overview.md)
* [Accounts](/itservices/user-interface/insight-tech-user-interface/accounts.md)
  * [Risk Data](/itservices/user-interface/insight-tech-user-interface/accounts/risk-data.md)
  * [Marketing Data](/itservices/user-interface/insight-tech-user-interface/accounts/marketing-data.md)
  * [Responsible Gaming](/itservices/user-interface/insight-tech-user-interface/accounts/regulatory-data.md)
* [Events](/itservices/user-interface/insight-tech-user-interface/events.md)
* [Reporting](/itservices/user-interface/insight-tech-user-interface/reporting.md)

Visit the [Accessing the User Interface](/itservices/introduction/getting-started/accessing-the-user-interface.md) page to get started.


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.sportradar.com/itservices/user-interface/insight-tech-user-interface.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.