Insight Tech Console

The Insight Tech Console is the central user interface for exploring and acting on model-powered risk and performance data. It brings together the full scope of Insight Tech Services models into a cohesive, searchable, filterable, and interactive web application tailored for bookmakers, traders, and sportsbook operators.

This console enables users to investigate individual accounts, monitor bookmaker performance, review model predictions, and filter down to high-risk or high-value segments based on real-time insights.

Overview

The console is organised into a series of top-level tabs, each dedicated to a particular type of insight or workflow:

• Dashboard Overview provides summary KPIs and visual indicators for key bookmaker metrics

• Accounts lists all active and recently profiled player accounts with risk indicators

  • Risk Data explores per-account model scores and behavioural markers

  • Marketing Data highlights player value, churn risk, and engagement patterns

  • Responsible Gaming displays RG-relevant metrics and customer journeys

• Events offers insights into live and upcoming sports events, their profiles and system-suggested ratings

• Reporting gives access to structured reports and dashboards, powered by QuickSight

Use cases

The Console is designed to support multiple workflows across operational teams:

• Risk teams can triage accounts with suspicious behaviour using LBS, Marker, and Bot scores

• Marketing teams can segment users by churn risk, lifecycle value, or engagement metrics

• Responsible Gaming staff can monitor high-risk player behaviour using RG scores and session data

• Product analysts can extract trends and edge cases for deeper investigations or strategy updates

Next steps

Explore the following pages to learn more about each module:

• Dashboard Overview

• Accounts

  • Risk Data

  • Marketing Data

  • Responsible Gaming

• Events

• Reporting

Visit the Accessing the User Interface page to get started.