> For the complete documentation index, see [llms.txt](https://docs.sportradar.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sportradar.com/audiovisual/audiovisual-streaming/live-channel-promotion-quick-start-guide.md).

# Live Channel Promotion Quick Start Guide

Live Channel Promotion (LCP) leverages AI-powered computer vision to capture sports highlights the moment they happen. Instant short clips keep the action alive and integrate seamlessly into your platform.

Our computer vision technology uses artificial intelligence to identify highlights instantly during live sports events.

Short video clips are created instantly for your online sportsbook.

With push notifications, you can alert the customers you want to target, show them the highlights, and direct them to live streams and betting on your website or in your app.

<figure><img src="/files/0i6YeSdGNDpQbLvbSsll" alt=""><figcaption></figcaption></figure>

## Integration Options

### Option A: Via your website or mobile app - show all available clips

<figure><img src="/files/B0KLaiGhLYO1r8HoKYPb" alt=""><figcaption></figcaption></figure>

{% columns %}
{% column %}
When customers are on your score page, event or clip icons notify them about exciting moments from live events, such as goals, cards, penalties, and more.
{% endcolumn %}

{% column %}
By clicking the icon, the user is sent to the match overview page for the specific event, which can show a list of all the highlight clips from the match so far.
{% endcolumn %}

{% column %}
They’ll then be routed to the live stream and live bets, following the same customer journey as with push notifications.
{% endcolumn %}
{% endcolumns %}

### Option B: Show clips in a timeline beneath the live match

Below the live stream, a timeline shows all clips of events that happened during the match.

Once the user clicks any of these highlights, they’ll see the relevant clip.

<figure><img src="/files/xYtxGlykEy3snZi4H2U6" alt=""><figcaption></figcaption></figure>


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