Live Channel Online Quick Start Guide

What is Live Channel Online Streaming?

LCO is an API-based live streaming product for online sportsbooks, giving you full flexibility to tailor the streaming experience to your needs.

Requirements for Your Integration

• Request the events endpoint of the AV API no more than once per minute to keep the latest match list and start times. If this causes too much load on your servers, it is sufficient to request the events endpoint every five minutes instead.

• Limit access to streaming content on your betting sites and apps to logged-in, registered users with an active, funded account — or to users who placed at least one bet within the last 24 hours.

• Due to media rights restrictions, the video player size must not exceed 33% of the total screen on desktop and tablet devices, except for UTR, ATP Challenger, and eLeagues content. Full-screen video is allowed for content on mobile phones, except for ATP (max. 50%) and AHL (40%).

Please keep in mind that full-screen mode on iPhones only works if you use the native media player.

Recommendations for Your Integration

• For desktop streaming, we recommend using MPEG-DASH or HLS. For mobile, we recommend HLS manifest streaming.

• Always submit unique end-user IDs (csid) via Sportradar's Audiovisual API to gain insights into customer preferences and behavior. Ensure consistency with the IDs used in other Sportradar systems.

  Find more details in the integration documentation.

• Register on the Sportradar Status page sr-status.sportradar.com to receive updates about maintenance, outages, and software version upgrades. In your profile, choose which events you want alerts for.

Best Practice Examples of Front-End Integrations

Make your streaming icons visible and recognizable

• Add a well-known icon, such as a TV or camera icon, to highlight live streams.

• Highlight the icon by using a different color.

• The stream should start with one click.

Make your streams easy to find

• Place it on the same page as the betting markets for that match.

• Show the stream on the same page.

• Activate autoplay in the video player so the stream starts instantly.

Create a dedicated section or page for live streaming

• Create a dedicated page or section showing all the sports events you offer.

• Bettors can easily find live-streaming events.

Allow users to follow multiple streams in parallel (optional)

1. Show multiple streams

   
2. Choose the screen format

   
3. Add parallel screens with odds and data

   

Additional recommendations

• Run campaigns to show your customers what your streaming icon looks like and where to find the list of all streaming matches.

• Promote the matches you're streaming with banner ads or articles on your website and mobile app.

• Inform your customers about the live streams available on your betting site and app.

• Make sure you include the fewest possible steps in the customer journey. A page showing all live streams makes it much easier for users.

• Set up autoplay for videos.

• It might sound obvious, but ensure every streamed event is added to your front end (website/app). If it is not there, people cannot watch or bet on it.

• Remove live streams promptly once finished and stop promoting them. It is frustrating for users to click on a stream that has already ended.

• If you publish the streaming icon before a stream is live, clearly indicate the start time. This prevents confusion for customers who click on an event expecting a live stream that is not available yet.