# AudioVisual Streaming

With Sportradar’s adaptable Live Streaming, you get dedicated, award-winning live streaming solutions that meet your customers’ demands for accurate information, betting stimulation, and match visualization — all through the broadest media rights portfolio of sports events in the industry. Highly flexible and diverse, our Live Streaming solutions open up new turnover potential and give your customers an immediate incentive to follow the match action.

### Our Products

#### **Live Channel Online (LCO)**

LCO is an API-based live streaming product for online sportsbooks, giving you full flexibility to tailor the streaming experience to your needs. \
Find more details in the [Live Channel Online Quick Start Guide](/audiovisual/audiovisual-streaming/live-channel-online-quick-start-guide.md).\
\
In addition to the standard stream, we provide augmented streams called 4Sight. It adds smart 3D graphics to live sports videos. \
Find more details in the [4Sight Streaming Quick Start Guide](/audiovisual/audiovisual-streaming/4sight-streaming-quick-start-guide.md).

#### **Live Channel Retail (LCR)**

For your retail business, we offer two live streaming products:

* [LCR linear channel](https://secure.docs.sportradar.com/readme/live-channel-retail-linear-channel)\
  is a TV-like all-in-one solution, fully hosted and managed by Sportradar, that also includes odds, stats, and score information tailored to your company design
* [LCR Flex (API)](https://secure.docs.sportradar.com/readme/live-channel-online-live-channel-retail-flex)\
  is based on the same API as LCO and provides high-resolution live video for use on big screens in your betting shops or casinos

#### **Live Channel Promotion (LCP)**

LCP are short VoD clips of match highlights (e.g. goal, penalty kick) provided in near real time via the same API as for LCO to your customers. For more details see:\
Find more details in the [Live Channel Promotion Quick Start Guide](/audiovisual/audiovisual-streaming/live-channel-promotion-quick-start-guide.md)

#### **Match Pulse**

Match Pulse is an engine that generates informative video clips, covering sports matches from before kick-off to full-time via the same API as LCO and LCP. It is rights-independent, driven by data, based on templates, and completely automated.

#### **Live Channel Trading (LCT)**

LCT offers fast streams for your traders to use internally, accessed through the [Sportradar Live Data Client](https://livedataclient.betradar.com/). No integration is needed. Only an LDC login is required, and your traders’ IP addresses must be whitelisted to watch streams.

#### **emBET**

emBET is an SDK-based solution that provides a seamless “watch and bet” experience.\
Find more details in the [emBET Quick Start Guide](/audiovisual/audiovisual-streaming/embet-quick-start-guide.md)

### The Integration Details

:anchor: You will find [all technical integration documents here (Login required)](https://secure.docs.sportradar.com/)

{% hint style="info" %}
If you do not have a user account, please contact <av-integration@sportradar.com>, providing the full names and email addresses of the users who should get access.
{% endhint %}

#### The Streaming API Message Flow

The following diagram visualizes how streams are reaching your users.

<div data-with-frame="true"><figure><img src="/files/i7uwAZfZeiyx95G0adnE" alt=""><figcaption></figcaption></figure></div>

### Learn more about Live Booking

To learn how to efficiently manage eligible AudioVisual products through the Live Booking Calendar interface, explore our video tutorials under [Live Booking Calendar (LBC)](/live-booking-calendar-lbc-and-live-odds-lo/video-tutorials/live-booking-calendar-lbc.md)


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