> For the complete documentation index, see [llms.txt](https://docs.sportradar.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sportradar.com/ads/third-party-connections-and-integrations/singular-mmp.md).
# Singular (MMP)
Sportradar Demand Side Platform is connected to Singular MMP (Mobile Measurement Provider) .
The connection to Singular MMP is helping Sportradar DSP technology to track and count conversions from InApp environments.
### How do I start Singular connection, to run advertising campaigns with Sportradar?
1\. You will find Sportradar within your Singular UI searching for **Sportradar Partner** and then setting the connection.
2\. To be able to see Sportradar attributed conversions and all Singular Dashboard Data, you please need to give Sportradar Partner permissions to your Apps within Singular UI.\
\
After you activated the permissions for Sportradar Partner, the Admin of Sportradar will see your Apps within Singular UI and give accordingly access to the internal team members.
3\. You will please need to provide Singular campaign material to Sportradar
* Please provide **Display creatives** based on following Specifications:
| Ad Placement | Ad Size/Creative Dimensions | Max. File Weight | File Format |
| ------------------------------ | --------------------------- | ----------------- | ----------------------------- |
| Mobile Leaderboard
| 300 x 50 px | 200kb | JPG/PNG-8/GIF/HTML |
| Mobile Leaderboard
| 300 x 100 px | 200kb | JPG/PNG-8/GIF/HTML |
| Mobile Interstitial | 320 x 480 px | 200 kb | JPG/PNG-8/GIF/HTML |
| Mobile Interstitial
| 480 x 320 px
| 200 kb
| JPG/PNG-8/GIF/HTML
|
* Please provide your iOS and Android Singular **click attribution links** to Sportradar OR specify that it should be copy pasted from Singular UI Manage Links section. Example Sportradar Default link structure:\
[https://dkcs.sng.link/XXXXXXXX?idfa=${APPLE\_IFA}\&aifa=${GOOGLE\_AD\_ID}\&psid=${PUBLISHER\_ID}\&pv\_conv\_context=${PV\_CONV\_CONTEXT}\&site\_domain=${SITE\_DOMAIN}\&cl=${CLICK\_URL}\&pc\_conv\_context=${PC\_CONV\_CONTEXT}\&bid\_id=${BID\_ID}\&ssp=${SSP}\&pcid=${CAMPAIGN\_ID}\&cache\_buster=${CACHE\_BUSTER}\&page\_domain=${PAGE\_DOMAIN}\&pcrid=${CREATIVE\_ID}\&click\_url\_enc=${CLICK\_URL\_ENC}\&mobile\_id=${MOBILE\_ID}\&line\_item\_id=${LINE\_ITEM\_ID}\&id=${PIXEL\_ID}](https://dkcs.sng.link/D9aj1/hpnn?idfa=${APPLE_IFA}\&aifa=${GOOGLE_AD_ID}\&psid=${PUBLISHER_ID}\&pv_conv_context=${PV_CONV_CONTEXT}\&site_domain=${SITE_DOMAIN}\&cl=${CLICK_URL}\&pc_conv_context=${PC_CONV_CONTEXT}\&bid_id=${BID_ID}\&ssp=${SSP}\&pcid=${CAMPAIGN_ID}\&cache_buster=${CACHE_BUSTER}\&page_domain=${PAGE_DOMAIN}\&pcrid=${CREATIVE_ID}\&click_url_enc=${CLICK_URL_ENC}\&mobile_id=${MOBILE_ID}\&line_item_id=${LINE_ITEM_ID}\&id=${PIXEL_ID})
* Please provide your iOS and Android Singular **impression attribution links** to Sportradar OR specify that it should be copy paste from Singular UI Manage Links section. Example Sportradar Default link structure:\
[https://i.sng.link/XXXXXXXX?idfa=${APPLE\_IFA}\&aifa=${GOOGLE\_AD\_ID}\&psid=${PUBLISHER\_ID}\&pv\_conv\_context=${PV\_CONV\_CONTEXT}\&site\_domain=${SITE\_DOMAIN}\&cl=${CLICK\_URL}\&pc\_conv\_context=${PC\_CONV\_CONTEXT}\&bid\_id=${BID\_ID}\&ssp=${SSP}\&pcid=${CAMPAIGN\_ID}\&cache\_buster=${CACHE\_BUSTER}\&page\_domain=${PAGE\_DOMAIN}\&pcrid=${CREATIVE\_ID}\&click\_url\_enc=${CLICK\_URL\_ENC}\&mobile\_id=${MOBILE\_ID}\&line\_item\_id=${LINE\_ITEM\_ID}\&id=${PIXEL\_ID}](https://i.sng.link/D9aj1/hpnn?idfa=${APPLE_IFA}\&aifa=${GOOGLE_AD_ID}\&psid=${PUBLISHER_ID}\&pv_conv_context=${PV_CONV_CONTEXT}\&site_domain=${SITE_DOMAIN}\&cl=${CLICK_URL}\&pc_conv_context=${PC_CONV_CONTEXT}\&bid_id=${BID_ID}\&ssp=${SSP}\&pcid=${CAMPAIGN_ID}\&cache_buster=${CACHE_BUSTER}\&page_domain=${PAGE_DOMAIN}\&pcrid=${CREATIVE_ID}\&click_url_enc=${CLICK_URL_ENC}\&mobile_id=${MOBILE_ID}\&line_item_id=${LINE_ITEM_ID}\&id=${PIXEL_ID})
4\. Please specify which KPI optimization strategy should be selected. The core optimization of Singular MMP is App Install optimization. But also Post Install events like Registrations, First Time Deposits could be considered into optimization, of course if your Application is tracking those.
\
5\. As you specify/discuss with Sportradar what is the main KPI of the campaigns, beside users App Install action **you please need to map your post install event naming to Sportradar event\_id naming.**\
**Example** Singular UI Partner Configuration:\
Sportradar event\_id naming for your mapping. Please take the event\_id value and paste it in your Singular UI for the according event:
* Login (representing users Login to the account)
* Reg\_started (representing users start of the registration/sign up process)
* Reg\_finished (representing users account registration/sign up action)
* FTD (representing users First Time Deposit action)
* Deposit (representing users Recurring Deposit action)
* Bet\_placed (representing users placing a Bet action)
6\. Please make sure that you support **view through AND click Singular attribution**, as it is important for programmatic advertising conversion counting, because a lot of conversions will be view through due to nature of programmatic advertising.
\
7.Please inform Sportradar, if you are as well using **SKADNetwork** attribution from Apple with your iOS App setup : \
Sportradar has a **SKADNetwork ID** in place for Singular connection.\
\
Please as well share your Apple App Store ID (link to the store), in order that Sportradar can set it for the SKAN Attribution\
Example:
---
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