> For the complete documentation index, see [llms.txt](https://docs.sportradar.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sportradar.com/ads/third-party-connections-and-integrations/adjust-mmp.md). # Adjust (MMP) Sportradar Demand Side Platform is connected to Adjust MMP (Mobile Measurement Provider) /. The connection to Adjust MMP is helping Sportradar DSP technology to track and count conversions from InApp environments. ### How do I start Adjust connection, to run advertising campaigns with Sportradar? 1\. You will find **Sportradar** within your Adjust UI searching for **Ad Networks**. 2\. To be able to see Sportradar attributed conversions and all Adjust Data, you please need to give Sportradar permissions to your App within Adjust UI. This should be done for all relevant Sportradar employees involved in the campaign optimization process. The list of **Sportradar employees emails** will be send by Sportradar Account Management. 3\. You will please need to provide Adjust campaign material to Sportradar * Please provide **Display creatives** based on following Specifications: | Ad Placement | Ad Size/Creative Dimensions | Max. File Weight | File Format | | ------------------------------ | --------------------------- | ----------------- | ----------------------------- | |

Mobile Leaderboard

| 300 x 50 px |

200 kb

|

JPG/PNG-8/GIF/HTML

| |

Mobile Leaderboard

| 300 x 100 px |

200 kb

|

JPG/PNG-8/GIF/HTML

| | Mobile Interstitial | 320 x 480 px | 200 kb | JPG/PNG-8/GIF/HTML | |

Mobile Interstitial

| 480 x 320 px |

200 kb

|

JPG/PNG-8/GIF/HTML

| * Please provide your iOS and Android Adjust **click attribution links** to Sportradar OR specify that it should be copy pasted from Adjust UI depending on the access level you are giving to Sportradar. Example Sportradar Default link structure:\ [https://app.adjust.com/XXXXXX?campaign=${CAMPAIGN\_ID}\&adgroup=${LINE\_ITEM\_ID}\&creative=${CREATIVE\_ID}\&idfa=${APPLE\_IFA}\&click\_id=${PC\_CONV\_CONTEXT}\&gps\_adid=${GOOGLE\_AD\_ID}\&android\_id=${GOOGLE\_AD\_ID}\&ip\_address=${IP\_ADDRESS}\&publisher\_id=${SITE\_ID}\&impression\_id=${PV\_CONV\_CONTEXT}\&subpublisher\_id=${APP\_BUNDLE\_ID}\&install\_callback=https%3A%2F%2Fsportradarserving.com%2Fpixel\_s2s%2F%2F%3Fid%3D8190%26mmp%3Dadjust%26conversion\_context%3D${PV\_CONV\_CONTEXT}%26campaign%3D${CAMPAIGN\_ID}%26adgroup%3D${LINE\_ITEM\_ID}%26creative%3D${CREATIVE\_ID}%26idfa%3D${APPLE\_IFA}%26gps\_adid%3D${GOOGLE\_AD\_ID}%26ip\_address%3D${IP\_ADDRESS}%26publisher\_id%3D${SITE\_ID}%26attributed\_touch\_type%3D%7Bimpression\_based%7D](https://app.adjust.com/17xbu9x3?campaign=${CAMPAIGN_ID}\&adgroup=${LINE_ITEM_ID}\&creative=${CREATIVE_ID}\&idfa=${APPLE_IFA}\&click_id=${PC_CONV_CONTEXT}\&gps_adid=${GOOGLE_AD_ID}\&android_id=${GOOGLE_AD_ID}\&ip_address=${IP_ADDRESS}\&publisher_id=${SITE_ID}\&impression_id=${PV_CONV_CONTEXT}\&subpublisher_id=${APP_BUNDLE_ID}\&install_callback=https%3A%2F%2Fsportradarserving.com%2Fpixel_s2s%2F%2F%3Fid%3D8190%26mmp%3Dadjust%26conversion_context%3D${PV_CONV_CONTEXT}%26campaign%3D${CAMPAIGN_ID}%26adgroup%3D${LINE_ITEM_ID}%26creative%3D${CREATIVE_ID}%26idfa%3D${APPLE_IFA}%26gps_adid%3D${GOOGLE_AD_ID}%26ip_address%3D${IP_ADDRESS}%26publisher_id%3D${SITE_ID}%26attributed_touch_type%3D%7Bimpression_based%7D) * Please provide your iOS and Android Adjust **impression attribution links** to Sportradar OR specify that it should be copy paste from Adjust UI depending on the access level you are giving to Sportradar. . Example Sportradar Default link structure:\ [https://view.adjust.com/impression/XXXXXX?campaign=${CAMPAIGN\_ID}\&adgroup=${LINE\_ITEM\_ID}\&creative=${CREATIVE\_ID}\&idfa=${APPLE\_IFA}\&click\_id=${PC\_CONV\_CONTEXT}\&gps\_adid=${GOOGLE\_AD\_ID}\&android\_id=${GOOGLE\_AD\_ID}\&ip\_address=${IP\_ADDRESS}\&publisher\_id=${SITE\_ID}\&impression\_id=${PV\_CONV\_CONTEXT}\&subpublisher\_id=${APP\_BUNDLE\_ID}\&install\_callback=https%3A%2F%2Fsportradarserving.com%2Fpixel\_s2s%2F%2F%3Fid%3D8190%26mmp%3Dadjust%26conversion\_context%3D${PV\_CONV\_CONTEXT}%26campaign%3D${CAMPAIGN\_ID}%26adgroup%3D${LINE\_ITEM\_ID}%26creative%3D${CREATIVE\_ID}%26idfa%3D${APPLE\_IFA}%26gps\_adid%3D${GOOGLE\_AD\_ID}%26ip\_address%3D${IP\_ADDRESS}%26publisher\_id%3D${SITE\_ID}%26attributed\_touch\_type%3D%7Bimpression\_based%7D](https://view.adjust.com/impression/17xbu9x3?campaign=$%7bCAMPAIGN_ID%7d\&adgroup=$%7bLINE_ITEM_ID%7d\&creative=$%7bCREATIVE_ID%7d\&idfa=$%7bAPPLE_IFA%7d\&click_id=$%7bPC_CONV_CONTEXT%7d\&gps_adid=$%7bGOOGLE_AD_ID%7d\&android_id=$%7bGOOGLE_AD_ID%7d\&ip_address=$%7bIP_ADDRESS%7d\&publisher_id=$%7bSITE_ID%7d\&impression_id=$%7bPV_CONV_CONTEXT%7d\&subpublisher_id=$%7bAPP_BUNDLE_ID%7d\&install_callback=https%3A%2F%2Fsportradarserving.com%2Fpixel_s2s%2F%2F%3Fid%3D8190%26mmp%3Dadjust%26conversion_context%3D$%7bPV_CONV_CONTEXT%7d%26campaign%3D$%7bCAMPAIGN_ID%7d%26adgroup%3D$%7bLINE_ITEM_ID%7d%26creative%3D$%7bCREATIVE_ID%7d%26idfa%3D$%7bAPPLE_IFA%7d%26gps_adid%3D$%7bGOOGLE_AD_ID%7d%26ip_address%3D$%7bIP_ADDRESS%7d%26publisher_id%3D$%7bSITE_ID%7d%26attributed_touch_type%3D%7Bimpression_based%7D) 4\. Please specify which KPI optimization strategy should be selected. The core optimization of Adjust is App Install optimization. But also Post Install events like Registrations, First Time Deposits could be considered into optimization, of course if your Application is tracking those. For the Post Install events, you will please need to provide **event name tokens** to Sportradar, or give Sportradar needed UI access to have visibility to those. To learn more about Adjust, please use as well the help center: * How to activate an Ad Network: --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation by asking a question. Perform an HTTP GET request on the following URL with the `ask` and `goal` query parameters: ``` GET https://docs.sportradar.com/ads/third-party-connections-and-integrations/adjust-mmp.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is what the user is ultimately trying to achieve, the reason they need the answer. Sharing it helps GitBook give you a better, more relevant answer. A goal is most helpful when it describes the outcome the user wants rather than restating the question. For example, with `ask=how do I create an API token`, a goal like `automate deployments from our CI pipeline` lets GitBook tailor the answer to that use case. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.