> For the complete documentation index, see [llms.txt](https://docs.sportradar.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.sportradar.com/ads/creative-specification/programmatic-video.md).
# Programmatic Video
## **General Information - Delivery of Advertising Videos**
Due to technical checks, the video ad and the click/landing URL should be delivered to the ad management team at least 2 working days prior to the start of the campaign.
If there is an agreed upon campaign plan, the advertising videos can delivered up to 1 day prior to the campaign start. In these cases, the ad management team will prepare everything accordingly.
## **Technical Requirements**
### **OLV (Online Video)**
* **File: MP4 (H.264) in 1920x1080 (16:9)**
* **Data rate recommendation of 5 000 to 10 000 kbps**
* **Volume recommendation of 23 dBFS**
* **File Length: Max. 20-30 sec.**
* **Recommended File Size: 30 MB**
* **Click/Landing URL**: The entire area of the video is linked, so the advertising video must be delivered without an integrated link. (Only possible for Online Video)
* **When using 3rd party tracking there may be tracking deviations!** Deviations up until 10% will not being investigated. Please note, that Google Analytics is not supported as an IAB certified tracking tool.
#### **File Delivery Options**
1. Physical video file based on the Sportradar technical requirements.
2. Redirect VAST (video hosted) from an adserving licensed technology.
#### **Video File Ratio**
Sportradar uses 16:9 ratio (=1920x1080) to get the video creatives, as this ratio covers all of the video inventory.
The size it self how it is displayed on the website, depends on the video player of the publisher, so there is some downsizing depending on the website content. This Sportradar does not change.
Sportradar does not request the exact video size, it is more the video ratio:
* 1:1 or 4:5 ratios are used in Instagram or Facebook for example, it will work more for social media (those sources are not in Real Time Bidding like Programmatic) .
* 16:9 is compatible for web and gaming in-app, so that ratio is compatible for programmatic advertising.
### CTV (Connected TV)
#### CTV NOTES & CHECKLIST BY CHANNEL, BY COUNTRY
The below are all requirements for running CTV by channel, by country, by regulation and should be considered when building your CTV plan or requesting deals.
* All CPM guides are based on 30”for RON.
* If your client has other durations please see CHANNEL SPECIFICS along with adjusted pricing factors
* If your client requires additional targeting then these are on request and expect a CPM increase of +20% or a fixed $ CPM on top of standard rate..
When a client specifies a 30” CPM price then you MUST provide a 30” creative. Not a 27” or a 22”. It must be 30”. 30” duration is the STANDARD Duration that all CPMs are based on from a publisher.
#### CHANNEL SPECIFICS
**AMAZON PRIME**
* Accepts different durations in different countries
* USA - 15”,30”,45”,60”
* CANADA - 15”,30”,45”,60”
* UNITED KINGDOM - 10”,15”,20”,30”,40”,60”
* GERMANY - 10”,15”,20”,30”,40”,60”
* AUSTRIA - 10”,15”,20”,30”,40”,60”
* FRANCE - 10”,15”,20”,30”,40”,60”
* ITALY - 10”,15”,20”,30”,40”,60”
* SPAIN - 10”,15”,20”,30”,40”,60”
* MEXICO - 15”,20”30”,40”,60”
* AUSTRALIA - 15”,20”30”,40”,60”
* BRAZIL - 10”,15”,20”30”,40”,60”
* JAPAN - 15”, 30”
* DAYPARTING RULES for Gambling - by Country
* GERMANY - 9PM-6AM
* FRANCE - 8PM-6AM
* AUSTRALIA - 9PM-6AM
* IRELAND - 9PM-6AM
* NETHERLANDS - 9PM-6AM
* NORWAY - 9PM-6AM
* POLAND - 9PM-6AM
* PORTUGAL - 9PM-6AM
* SPAIN - 1AM-6AM
* UNITED KINGDOM - 9PM-6AM
* Broadcast License for TV required for all territories - non negotiable
* No Letterboxing or pillarboxing ads
* Submission requirements along with creative for approval :
Brand Parent Legal Name:
Brand Parent Company Address:
Brand Parent Company Tax Registration Number:
Advertiser Legal Name:
Advertiser Address:
Advertiser Tax Registration Number:
Advertiser Campaign URL:
**AMAZON LIVE SPORTS GAMES (US)**
* Indicative price per 30” spot in US , broadcast Nationally, NO other targeting (NO state targeting)
* NOT PROGRAMMATIC
* Pre/mid/post game
* Booked via Annual Upfronts (March each year)
* Indicative pricing: (confirmed when booking)
* USA - NFL Live - $550k-$600k per 30” spot (March 2025)
* USA - NBA Live - $50k-$75k per 30” spot (March 2025)
* USA - Nascar Live - $10k-$15k per 30” spot (March 2025)
**DISCOVERY+**
* CPMS based on 30”. Other durations to be agreed in line with targeting and a CPM supplied.
* Restrictions for Gambling 9pm-5am ONLY
* No Letterboxing or pillarboxing ads
**DISNEY+**
* 30” only, unless agreed in advance
* Restrictions in CANADA
* ThinkTV Approval Required
*
*
* Indemnity Letter Required
* See COUNTRY Specifics
* No Letterboxing or pillarboxing ads
* All Gambling (sportsbook and casino) is reviewed and accepted on a case by case basis
**ESPN**
* 30” ONLY unless pre-approved via RFP
* Pre-Approval required before any PMP discussions
* Creative needs to be provided BEFORE PMP discussions
* NO SPORTSBOOKS BRANDS ON ESPN
* The Following are OFF-LIMITS for Sports Betting Brands
* Sports Sponsorships within ESPN / ESPN on ABC
* Sportscenter Plus
* Sports Features within Games or Studio Shows
* Fantasy Sports Sponsorships
* ESPN Original Films
* ESPN Digital Live Shows
* ESPN HomePage Takeovers
* ESPN Social Sponsorships
* CANADA - Indemnity Letter Required
* No Letterboxing or pillarboxing ads
**FLOSPORTS**
CPMS based on RON
* Sports Specific +$2 CPM
* Audience Targeting +$3 CPM
* Each additional “AND” statement after two targeting requests +$1 CPM
**LG CHANNELS**
* Glassview Targeting includes : (all at +$3 CPM)
* Retarget or suppress advertiser viewers (Commercials)
* Competitive conquest viewers of competitive advertiser spots
* High Indexing Contnet on LG TVs
* Sports - light , medium, heavy viewers
* Tentpole events
* ACR data
* No Letterboxing or pillarboxing ads
**NETFLIX**
* All advertisers MUST have valid license for TV broadcast in the region for the duration of the campaign
* Ads must contain disclaimers including Responsible Gaming and Gambling addiction support resources
* Ads must show persons over the age of 25
* Targeting options include:
* Demographic
* Location
* Content-based targeting (Genre & Top 10)
* Audience-based segments (Interests & Viewing Moods)
* Viewing experience (e.g., Device, Ad Pod, Language, Daypart).
* Specific Creative Specs MUST be met Details [Here](https://netflixads.letter.ai/microsite/d534d674-6ee4-43af-babe-938f1d49e1c8?shareLinkId=701c8410-9902-4575-ba89-c4f99ff207e4\&pageId=730c8162-a66a-4106-a24b-f49db4b1b829)
* Specific rules are in place for the following countries : Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, United Kingdom, USA (more details in Country Specifics)
* All Gambling advertisers must submit approval with an online form
* No Letterboxing or pillarboxing ads
**PARAMOUNT & PLUTO TV**
* Has specific creative specs that must be met - see Product centre ()
* No Letterboxing or pillarboxing ads
* Supports lengths other than 30” - please use following factors against the 30” CPM rate
5” - 0.35
10” - 0.5
15” - 0.65
20” - 0.85
25” - 0.9
30” - 1
35” - 1.1667
40” - 1.333
45” - 1.5
50” - 1.667
60” - 2
90” - 3
120” - 4
* CPM discount if you take OTT as part of blend for CTV
* Any targeting is +20% on the base CPM (demographic, content etc)
* Denmark, Norway, Sweden have special rules due to Viaplay representing in market so no guarantee of acceptance
* Paramount Connect - ability to frequency cap across Paramount & Pluto (& My5 in UK) under a deal for true unique reach.
* All GAMBLING (Sportsbook and Casino) is reviewed and accepted on a case by case basis
* **ADDED VALUE** - any booking >$50k gets a complementary brand lift study done by PARAMOUNT (booked in advance)
**RAKUTEN**
* Allow for different dayparts for gambling by territory
* Allow for different ad durations by market with the following factors versus 30” \
10” - 0.6
20”- 0.8
30” - 1
40” - 1.33
60” - 1.6
* CPM price confirmed on application.
* UK accepts 10”, 20”, 30”, 40”, 60”
* Germany accepts 10”, 20” 30”, 40”
* Spain accepts 20”, 30”, 40”
* Italy accepts 20”, 30”, 40”
* France accepts 10”, 20”, 30”, 40”
* Belgium accepts 10”, 20”, 30”, 40”
* Netherlands accepts 10”, 20”, 30”, 40”
* Rest of Europe (not above) - 20”, 30”, 40”
* No Letterboxing or pillarboxing ads
**DAYPARTING \[RAKUTEN]**
\[GAMBLING]Standard dayparting for gambling on RAKUTEN is 01:00-05:00 except for UK 21:00-05:00
\[LOTTERY] - country specific , will be checked by RAKUTEN on application.
**DCO/ASA Acceptance \[RAKUTEN]**
* NO references to betting odds allowed
* NO Letterboxing / L-frames allowed.
#### COUNTRY SPECIFICS
**Australia**
\[GAMBLING]\[AMAZON] - Advertisers must present proof of licensure by the relevant Australian state, territory, or national authority, where applicable.
\[GAMBLING]\[NETFLIX] - Advertisers must present proof of licensure by the relevant Australian state, territory, or national authority, where applicable.
Lottery ads are permitted from Government Operators only
**Austria**
\[AMAZON] - Licensing requirements: sports betting must be licensed in a State of Austria and have a valid sports betting permit number; for online casino and lotteries must be licensed by the Austrian Ministry of Finance
**Brazil**
\[GAMBLING]\[AMAZON]\[NETFLIX]\[ALL] - All ads must carry the advertisers assigned Ministry of Finance operator number on screen and presented for creative approval
\[GAMBLING] \[NETFLIX] - any advertiser must be based in Brazil
**Canada**
\[GAMBLING] - Placement limits advise limiting exposure outside of peak family viewing hours (17:30-20:30)
\[GAMBLING] - Prestige/Main channels require Think TV Approval
\[GAMBLING] - Prestige channels require Indemnity Letter
\[GAMBLING] - Mandatory Responsible Gambling messaging MUST be included and helpline information must be prominently displayed.
\[GAMBLING] - ONTARIO state - only AGCO-registered operators can advertise.
\[GAMBLING] - Athletes ban - The use of active or retired athletes in iGaming advertising is strictly prohibited, unless the advertisement is exclusively for promoting responsible gambling (RG) practices.
\[GAMBLING] - Celebrities and Influencers - Celebrities, entertainers, cartoon figures, and social media influencers who are likely to appeal to minors cannot be used in ads.
\[GAMBLING] \[NETFLIX] - Advertisers must be authorised by the provincial local state government in which ads are targeted.
**Denmark**
\[PARAMOUNT] - Viaplay have first refusal on airtime so applications for airtime may not be met
\[PLUTO TV] - Viaplay have first refusal on airtime so applications for airtime may not be met
\[GAMBLING]\[AMAZON] - Licensing requirements: must be licensed by the Danish Gambling Authority
**France**
\[GAMBLING]\[NETFLIX] - Gambling advertisers must be authorized by the L’Autorité nationale des jeux.
\[GAMBLING]\[NETFLIX] - Ads must display one of the following warning messages (in french):
* "Family, social life, financial health. Are you ready to bet it all? To get help, call 09-74-75-13-13 (no surcharge).”
* "Gambling carries risks: debt, isolation, dependence. To get help, call 09-74-75-13-13 (no surcharge).”
\[GAMBLING]\[AMAZON] - Licensing requirements: must be licensed by the National Game Authority
**Germany**
\[GAMBLING] \[NETFLIX] - Gambling operators must have a license to operate from the Gambling authority and a permission for advertising according to the German Advertising Directive (Werberichtlinie).
**Italy**
\[NETFLIX] - NO Gambling Ads
**Japan**
\[GAMBLING] - Public Racing, Pachinko Halls, Lottery ONLY
**Korea**
\[GAMBLING] - Contests and Sweepstakes ONLY
**Mexico**
\[GAMBLING]\[NETFLIX] - Gambling operators must be licensed by the Secretaría de Gobernación or Dirección General de Juegos y Sorteos.
\[GAMBLING]\[NETFLIX] - Ads must include the operator’s permit number.
\[GAMBLING]\[NETFLIX] - Advertisers must be based in Mexico.
\[GAMBLING]\[AMAZON] - Licensing requirements: must have a gambling permit authorized by the Ministry of the Interior
**Norway**
\[PARAMOUNT] - Viaplay have first refusal on airtime so applications for airtime may not be met
\[PLUTO TV] - Viaplay have first refusal on airtime so applications for airtime may not be met
**Philippines**
\[GAMBLING] - NO ads on TV 5.30pm-8.30pm local time
**Spain**
\[GAMBLING]\[NETFLIX]\[AMAZON] - Gambling advertisers must be authorized by the Ministerio de Hacienda y Administraciones Públicas.
\[GAMBLING]\[NETFLIX]\[AMAZON] -Lottery ads are permitted from government operators only.
\[GAMBLING] - Standard TV and CTV Hours: Commercial communications for gambling operators are strictly prohibited on traditional television and audiovisual media outside of 1:00 AM to 5:00 AM.
**Sweden**
\[PARAMOUNT] - Viaplay have first refusal on airtime so applications for airtime may not be met
\[PLUTO TV] - Viaplay have first refusal on airtime so applications for airtime may not be met
\[AMAZON] - Licensing requirement: must be licensed by the Swedish Gambling Authority
**United Kingdom**
\[GAMBLING]\[ALL] - Gambling advertisers must be authorized by the Gambling Commission.
\[GAMBLING]\[ALL] - Ads must comply with the Gambling Commission’s Code of Conduct and the CAP Code requirements for gambling and lotteries.
\[GAMBLING]\[ALL] - Lottery ads are permitted from government operators only.
**United States**
\[NETFLIX]\[AMAZON]\[DISNEY+]\[PARAMOUNT] - Sports Betting, Brick & Mortar Casino, and Online Casino advertisers must provide valid operator licenses in each state they intend to target.
\[NETFLIX] - Fantasy Sports advertisers must provide a license, where applicable, or documentation substantiating the ability to lawfully advertise in each state they intend to target.
#### SOURCE :
Amazon -
Netflix -
Disney -
Pluto -
---
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