# API Overview

The API enables the user to connect directly to the back-end of the Reporting Studio, allowing you to pull DSP data into your back-end to enable self-service reporting capabilities.

### **Requesting Access**

To request access please follow [this link](https://docs.sportradar.com/ads/ad-s-marketing-cloud-api/how-to-access-the-api).

### **Reporting Studio Setup**

| **Filters**    | Limit the data in your report. For example, add the Advertiser filter, and your report will only contain about the chosen advertiser.                         |
| -------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Dimensions** | Descriptors that aren't numerical totals like clocks or impressions. For example, choose Creative ID to report on how a given type of creative is performing. |
| **Metrics**    | Units of measurements like clicks, conversions or impressions. They are often expressed as numerical totals or percentages.                                   |

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